Organizations use mobile applications to deploy mobile points of sale, configure sales kiosks, create business intelligence, and perform everyday work-related tasks. VMware AirWatch® Mobile Application Management™ (MAM) functionality can manage mobile applications, deploy them to devices, secure the applications with compliance policies. AirWatch offers advanced management functionality to internal applications using the AirWatch SDK and app wrapping.

Basics of Mobile Application Management

AirWatch classifies applications as internal, public, purchased and web. To find out what AirWatch supports for platforms and operating systems, see Application Types and Supported Platforms.

AirWatch can deploy your applications managed and unmanaged. The AirWatch Console can perform particular tasks for managed content that it cannot perform for unmanaged content. Read Explanations of Managed Applications and Their Benefits for a description of the two.


Update end users about changes to applications and books through custom notifications. You can send messages using email, SMS, or push notification. See Create Custom Notifications for information on how to configure notifications for application management.

Application Categories for the AirWatch Catalog

Application categories help organize your applications and help device users find applications easier. For steps on how to configure application categories for use in your AirWatch Catalog, see Configure Application Categories.

Application Configurations

Application configurations are key-value pairs that you can deploy with the application to preconfigure features for users. You can enter supported pairs when you upload applications to the AirWatch Console. You can also add them into your applications. To help find supported options and to find information on how to add them to your application during application development, see Application Configuration Information.

Android Configurations

To deploy public Android applications for an on-premises deployment, configure the mobile network to communicate with the Google Play Store. For the port number to configure and the limits of proxies, see Requirements for the Google Play Store and On-Premise Deployments.

Windows Desktop 8.1 and Older Configurations

Set the AirWatch Console to distribute approved Windows Desktop internal applications automatically with a side loading key. See Enable AirWatch to Distribute Windows Desktop Internal Applications for the configurations.

Windows Phone Configurations

Before you can distribute internal applications to Windows Phone devices, you must create, register, and gain approval from the Windows Phone Dev Center. See the Windows Dev Center for current documentation on how to develop applications for Windows Phone and for prices to join the development center. See Register Applications With the Windows Phone Dev Center for a general outline for this process.

The app catalog is not supported for Windows Phone devices. However, you can distribute applications to devices using the AirWatch Agent. Set the AirWatch Console to distribute approved Windows Phone internal applications automatically with the AET you received when registering with the Windows Phone Dev Center. Review Enable AirWatch for Windows Phone Application Distribution for the configurations to set.