Apple's Managed Distribution system integrates with AirWatch, and you can distribute your free and purchased Volume Purchase Program (VPP) applications and books. The managed distribution model uses service tokens (also called sTokens) to retrieve your VPP contents and to distribute them to devices using the AirWatch Console.

For successful distribution of VPP content to end-users, perform all steps of the deployment process. In return, end-users must complete all steps on their devices to receive VPP content.


Send VPP content to end-users

  1. Purchase content and download your sToken from the Apple iTunes Store.
  2. Upload the sToken to AirWatch.


    You can use multiple sTokens within your AirWatch hierarchy but you can only have one sToken in each organization group.

  3. Sync licenses to display the content in the AirWatch Console.
  4. Add the bundle IDs for custom B2B applications. This action activates management.

    This step is unnecessary for non-B2B applications and books.

  5. Assign licenses to smart groups , and enable eligible applications for device-based assignment .
  6. Publish managed distribution content to devices.

    Publishing content triggers invitations to end-users whose content is tied to their Apple IDs.


Accept invitations and receive content

  1. Accept the invitation to join and register with the Apple VPP.

    This step ensures that they have the terms of agreement for participating in the program.

    This step is not necessary for device-based use.

  2. Obtain the license from AirWatch.

    This step occurs automatically when admins publish content.

  3. Install content from the AirWatch Catalog.

Users With Multiple Devices

Users that have multiple Apple iOS devices must select and apply a single Apple ID to all the devices. If admins make content available on demand, then users can accept the invitation and join and register with the VPP. They install the content from the catalog to any of their devices.

For an outline of the support for the managed distribution method by Apple IDs, see Managed Distribution by Apple IDs Overview.