AirWatch integrates with the Windows Store for Business. It supports the offline and online licensing models with Windows 10+ devices that communicate with your Azure Active Directory services.

For successful integration, use the listed components in your environment.

Offline and Online License Model Requirements

  • Windows 10+ Devices

    Deploy to Windows 10+ devices because they are compatible with the bulk-acquirement and application deployment processes.

    Use the Windows Desktop or Windows Phone platforms when assigning applications.

    You can deploy applications acquired through the bulk purchase process to older devices, like Windows 8 devices. The devices receive applications from AirWatch through the regular process, and the system does not manage these applications.

  • Azure Active Directory Services

    Configure Azure Active Directory services in AirWatch to enable the communication between the systems. This configuration enables AirWatch to manage Windows devices and applications on these devices.

    You do not need an Azure AD Premium account to integrate with the Windows Store for Business. This integration is a separate process from automatic MDM enrollment.


    Integration only works when you configure it in the same organization group where you configured Azure Active Directory Services.

  • Windows Store for Business Admin Account with Global Permissions

    Acquire applications with a Windows Store for Business admin account. Global permissions enable admins to access all systems to acquire, manage, and distribute applications.

Online License Model Requirements

Azure Active Directory

Device users must use Azure Active Directory to authenticate to content.

Offline License Model Requirements

File Storage Enabled for On-Premise

AirWatch stores Windows Store for Business applications on a secure file storage system. On-premise environments must enable this feature in the AirWatch Console by adding the tenant identifier and tenant name on the Directory Services page. This requirement is part of the process to configure Azure AD Services.

See The Windows Store for Business and AirWatch for more topics about the integration with the Windows Store for Business.