To purchase and deploy content with Apple's Volume Purchase Program (VPP), enroll and acquire content on the VPP site and then use AirWatch to distribute content.
VPP Enrollment – Enroll in the program and verify with Apple that you are a valid organization.
Content Purchase – Purchase content in bulk through the VPP website.
Application Deployment – Distribute the assets throughout your device fleet using redemption codes or managed distribution service token files (sTokens).
For more information on the VPP process, see the following AirWatch Knowledge Base article: https://support.air-watch.com/articles/115001674208.