Add web links applications on the Web tab and with a device profile. You can add web links applications with both methods because the two methods are not mutually exclusive.
The Web tab is in the Apps & Books section of the AirWatch Console. This placement allows you to add and edit web links applications without having to add Bookmarks and Web Clips in the Devices section of the AirWatch Console.
To add more functionality, edit the device profile version of the web links application.
Device profiles let you do everything that the Web tab does. The device profile also includes MDM features that you can control.
For more topics about web applications in AirWatch, see Web Applications Overview.