Text fields are tokenized on whitespace and punctuation. Searches are case-insensitive.
For example, the string from the product_name field:
Microsoft Visual Studio 2010
is interpreted as microsoft AND visual AND
studio
AND
2010
.
Searches for any of these strings will match on the binary. Phrase queries for any two consecutive terms also match on the binary.
For example:
product_name: "visual studio"