You can enable Windows Server and SQL Server licenses from the VMware Cloud Console.
Licenses are enabled and billed for all hosts in the cluster. Mixing VMware-provided Microsoft licenses with BYOL licenses in the same cluster is not supported.
If you have purchased VMware Cloud on AWS services through a reseller, your reseller must have signed a Software Services Reseller Addendum in order to enable these license options.
For details on Microsoft Server license pricing, contact your sales representative or reseller.