The first step to onboarding as a publisher on VMware Marketplace is to register as an ISV with the VMware Technical Alliance Program (TAP).
The registration involves gathering and verification of details for your company. As an ISV, you complete an application, pay a fee, and sight the VMware Partner Program enrollment agreement. To enroll, visit the VMware Technology Alliance Partner (TAP) program website. To learn more about the requirements and registration process, review the TAP Program Guide.