Before you start using VMware Marketplace, read and understand the key concepts and terminologies.

VMware Marketplace

A one-stop shop for VMware validated and certified ecosystem solutions that enables customers to discover, try, purchase, and deploy directly to VMware endpoints.


Person, organization, or any other entity that utilizes the solutions published on VMware Marketplace.


Person, organization, or entity that publishes the solutions on VMware Marketplace.

User Roles

To enable you effectively manage your listings, VMware Marketplace has the following user roles:
  • Organization Owner: A user that has permission to add new Members, manage Member accounts, publish and manage solutions, purchase solutions through the VMware Marketplace, and submit support tickets through Cloud Services Portal (CSP).
  • Organization Member: A user that must request access to the VMware Marketplace from their Organization Owner; Members have permission to publish and manage solutions on the VMware Marketplace.

List-Only Option

Publishing option that enables discovery of partner solutions through relevant marketing information.

Bring Your Own License (BYOL) / Trial Option

Publishing option that enables discovery and deployment of solution through a license key not purchased via VMware Marketplace.

Paid Option

Publishing option that enables discovery and use of partner solution through a license key purchased via VMware Marketplace.


VMware’s Technology Alliance Partner (TAP) program. TAP program enables the software and the hardware vendors with the tools and resources they require to build and deliver their solutions on VMware infrastructure. For more information, see Technology Alliance Partner (TAP) Program.


VMware’s Cloud Services Portal (CSP) – a single identity, billing, and service management portal. VMware Marketplace is a service on CSP. VMware Cloud Services provide a wide range of offerings for cloud integration, management, and security. You can use VMware Cloud Services for any infrastructure that supports VMware, including multicloud and hybrid cloud environments. For more information, see VMware Cloud Services.

Platform Validation

Provides real-time and automated validation of the most recent version of an application on the latest version of VMware platforms and vice versa, published on VMware Marketplace. Platform Validation currently validates Kubernetes Helm Chart solutions deployable on VMware Tanzu Kubernetes Grid. In future releases, the Platform Validation functionality will be extended to virtual machines and other VMware deployment environments as well.

To know more about platform validation, see Platform Validation FAQ and Platform Validation Publisher Guidelines.

VMware Badge

Figure 1. VMware Badge

Each deployable solution on VMware Marketplace is certified or validated to work on the relevant VMware environment. This is typically done through the Partner Ready certification programs or the VMware Ready validation programs. Some solutions are validated through VMware's Platform Validation pipeline, which keeps the solutions up-to-date with the underlying VMware product. Currently, the Platform Validation functionality is available for Helm Chart solutions that are compatible with VMware Tanzu Kubernetes Grid. Certified and validated solutions display the badge icon () that endorses the certification or validation. If you hover over the badge, the tooltip indicates whether the solution is VMware Ready or Partner Ready for a particular VMware product. For example, if a solution has a badge reads "Partner Ready VMware Tanzu", it indicates that the solution has been certified by the partner to work on VMware Tanzu Kubernetes Grid.

For more information, see VMware Partner Ready Program and VMware Ready Program.