As a VMware Marketplace publisher, you can add product listings to the marketplace catalog. The level of detail of the information and the assets you add for your solution, depend on the listing type and solution type you select during the publishing process.

You create a product listing and add it to the VMware Marketplace catalog in a guided step-by-step process. During this process, you add marketing and technical information that becomes available on the solution details page after it is published. For some solution types, you must also provide deployment assets.

The following table provides an overview of the solution types and steps involved in creating a solution in VMware Marketplace.
Solution Type Deployment Platforms Add Product Wizard Steps
OVA/ISO
  • VMware Cloud on AWS
  • VMware Cloud Director
  • On-premises
  1. Basic Info
  2. Technical Details
  3. Support and Resources
  4. Pricing
  5. Deployment Assets
  6. Done
Container
  • Helm Chart
  • Docker
VMware Tanzu Kubernetes Grid Integrated Edition
  1. Basic Info
  2. Technical Details
  3. Support and Resources
  4. Pricing
  5. Version Management
  6. Compliance
  7. Done
SaaS N/A
  1. Basic Info
  2. Technical Details
  3. Support and Resources
  4. Pricing
  5. Done
Blueprint
  • VMware Cloud on AWS
  • VMware Cloud Director
  • On-premises
  1. Basic Info
  2. Technical Details
  3. Support and Resources
  4. Pricing
  5. Blueprint Details
  6. Compliance
  7. Done
AddOn Others
  1. Basic Info
  2. Technical Details
  3. Support and Resources
  4. Pricing
  5. Deployment Assets
  6. Done
Note: If you cannot provide all required deployment assets for a BYOL/Trial solution, you can add it as a List option in the catalog.

Prerequisites

Verify that you have:

  • Publisher access to the VMware Marketplace.
  • Access to one or more deployment assets for the product you want to publish.
  • All necessary information related to the product's use of cryptography and U.S. export compliance.

Procedure

  1. Log in to VMware Marketplace.
  2. From the left navigation, open Service Management.
  3. On the Service Management page, click the Create Product link located in the right horizontal navigation bar.
    The Add Product wizard opens.
  4. On the Basic Info step of the wizard, provide the basic information about the solution.
    1. Enter a title for your solution.
      This is the title that displays in the public VMware Marketplace catalog when your solution is published.
    2. If you have a product logo, click the Upload file button to and select an image to upload.
      This image displays in the VMware Marketplace public catalog next to the listing title of your solution.
    3. If you are creating a product with the List option, turn on the Listing Data toggle so that its color changes to green.
    4. In the Redirection URL text box, enter the URL to a specific product page with more information. Products marked as listing solutions, appear as an AddOn type of solutions to your customers.
      When the Listing Data option is turned on, you are not required to provide deployment assets for your solution and pricing for your solution. Your solution appeara as List solution in VMware Marketplace.
      Important: When the Listing Data option is turned on, you are not required to provide deployment assets and pricing information for your solution. It will appear as a List solution in VMware Marketplace. Once you submit the solution for review, you cannot switch the publishing option to BYOL. To include it as a BYOL, you must clone it.
    5. Select the type of solution that you want to publish and, if applicable, its target deployment platform.
      If you select SaaS as a solution publishing option, the Login URL, Subscribe URL, and Homepage URL text boxes appear and you must provide the relevant links for your service.
      The entry text boxes relevant to your selection are displayed. The steps in the Add Product wizard change depending on the solution type selection you make.
    6. From the Solution Area, Solution Area Type, and Category drop-down menus, select the most relevant options for the new solution.
    7. Enter a summary and a description for the solution in the respective text boxes.
    8. Optionally, provide additional product information, such as screenshots or marketing highlights.
  5. When you provide all the required information for your solution listing, click Next.
  6. On the Technical Details step of the wizard, provide relevant technical information for your solution, such as technical details summary, content type, operating system, and certification type.
    Optionally, you can also add information about the solution compatibility.
  7. Click Next.
  8. On the Support and Resources step, enter the support and contact information and upload additional resources.
    1. Enter all the necessary customer support and contact information that you want your customers to see.
    2. From the Resource drop-down menu, select the type of document you want to upload as a resource.
    3. Upload the resource files and click Next.
  9. On the Pricing step of the wizard, from the Subscription Type drop-down menu, select Bring your own license or Free subscription option.
  10. Click Next.
    The next step of the wizard that displays depends on the type of solution your are creating in VMware Marketplace.
  11. If you are adding an OVA/ISO solution or an AddOn, in the Deployment Assets step of the wizard, provide version-specific information and optionally add deployment assets.
    1. Provide the version number for your solution.
    2. Provide relevant version-specific information which your customers need to use the solution.
    3. If deployment assets for your selected solution type and platform are required, click the Add Deployment Assets button and follow the prompts to fill in the deployment settings.
      The required deployment assets might include the following list:
      • Downloadable installation file
      • Cryptography and encryption data
      • Export Compliance details, such as ECCN, HTS, and so on
      • Open-source license disclosure
      • Source control package (URL)
      • End-user agreement
  12. If you are creating a Container solution, in the Version management step of the wizard:
    1. Provide the version number for your solution.
    2. Provide relevant version-specific information which your customers need to use the solution.
    3. Provide relevant information for the Container type used by your solution, such as:
      • Helm Chart version details
      • Docker version details and image
      • Deployment instructions
    1. Click Next.
  13. If you are creating a Container or Blueprint solution, in the Compliance step, click Add Compliance and provide all required compliance information related to the use of your solution.
  14. If you are adding a Blueprint solution, in the Blueprint Details step of the wizard, provide the relevant version-specific information and details, deployment instructions, and blueprint files.
  15. After filling in all version-specific and deployment information your customers need to use your solution, click Finish.
    The solution information that you entered in the wizard is now validated.
    • If the validation is successful, your solution is submitted for review and you are directed to the last step of the wizard.
    • If the validation is not successful, you get a list of errors. Make the required corrections to proceed.
  16. On the Done step of the publishing wizard, click the product details link and review the information for the solution you are about to publish.

Results

Your solution listing is created successfully and submitted for validation. The solution listing appears on the Service Management page in VMware Marketplace and its status is displayed as Pending. Once it passes the required validation, its status changes to Published.

What to do next

If further information is required for your solution, a VMware representative will contact you. If needed, you can also update a solution that is pending validation by clicking the Update button on its tile.