Bookmarks function much like an app on a device, providing end users a simple way to access a URL directly from an icon on their device's menu. Admins can send bookmarks for users to access an important URL without having to switch to the personal container on the device.
Bookmarks are particularly useful for easy navigation to extended URLs with a large amount of characters. Bookmark icons can be placed on an end user's springboard directly next to the app. These icons can be used to connect to internal content repositories or login screens without having to open a browser and type out a long URL.