After you import your directory groups into Workspace ONE UEM you can use them as more criteria when assigning profiles, compliance policies, apps, and content. If you assign a profile, policy, or application to both an Organization Group (OG) and a user group, the user group serves as an extra filter. Workspace ONE UEM uses this extra filter to assign settings or content. Even if you select an OG with many users, Workspace ONE UEM only assigns to users in the group with a device that is in the assigned OG. The administrator can use both organization groups and user groups to configure more advanced settings.

As a good example, there may be different OGs set up for countries with different privacy policies. If any of the user groups include users from various countries, ensure only the devices that belong to the appropriate OG receive the setting or content. By selecting the appropriate Organization Group together with the user group, you can ensure that only the members in both groups receive the setting or content.

User Groups and Smart Groups

When configuring your Mobile Device Management environment, use user groups to define security authentication groups and business roles within your organization. User groups offer a simple one-to-one relationship between your users and the groups to which they belong.

Smart Groups, however, offer a flexible solution to push settings and content. This solution involves targeting selected devices by model, operating system, and device tags in addition to OGs and user groups. Smart Groups can also target individual users across multiple organization groups and user groups.

For more information on defining Smart Groups, refer to the VMware AirWatch Mobile Device Management Guide, available on