With software distribution, Workspace ONE UEM can deploy Win32 applications from the Resources section so that you can use the application flow that exists for all internal applications.

If you have scripting needs, use the product provisioning feature described in the VMware Workspace ONE UEM Product Provisioning for Windows Desktop Guide on the VMware Docs site at https://docs.vmware.com/en/VMware-Workspace-ONE-UEM/index.html.