User roles in Workspace ONE UEM powered by AirWatch allow you to enable or disable specific actions that logged-in users can perform. These actions include controlling access to a device wipe, device query, and managing personal content. User Roles can also customize initial landing pages and restrict access to the Self-Service portal.

Creating multiple user roles is a time saving measure. You can make comprehensive configurations across different organization groups or change the user role for a specific user at any time.