Workspace ONE UEM powered by AirWatch allows you to create and deploy custom attributes that collect and compare custom-made values from device. Custom attributes are used to manage devices using attributes assigned to or gathered from the devices.

These attributes can be collected or created by third-party applications for use with the UEM console. By using custom attributes, you can ensure that only the devices whose attribute values match the ones you set are selected.

Custom attributes are used by the rules generator of product provisioning to provision products to specific devices. Ensure that your devices are provided the correct values to prevent incorrect products from being provisioned to them. See Custom Attributes Overview for more information.


  1. Navigate to Devices > Products > Profiles > List View and select Add and then select the device platform.
  2. Configure the profile's General settings.

    These settings determine how the profile deploys and who receives it.

  3. Select the Custom Attribute profile.
  4. Select Add to configure the custom attributes you want to use.
    Settings Descriptions
    Application Select the application (grouping of custom attributes) that contain the attributes you want to configure.
    Custom Attributes Select the specific custom attributes for the profile to configure.
    Value Enter the custom attribute value to assign to the device.
    Is Dynamic

    Enable to allow the custom attribute's value to change and be changed based on permissions.

    If selected, this looks up the custom attribute value for an individual device when the command is queued instead of using the default value specified in the payload. If no value is found, the device's default value is used.


    Set the permission of the custom attribute.

    • Read/Write allows the applications to change the attribute value.
    • Read Only restricts applications from changing the value.
    Sync Enable to push the attribute value back to the UEM console to be displayed in the Device Details page.
    You can add additional attributes as necessary.
  5. Select Save & Publish to push the profile to devices.