Service architects, tenant administrators, and business group managers can define new catalog items and publish them to the service catalog. Tenant administrators or business group managers can then manage the presentation of catalog items to the consumer and entitle the new item to consumers.

Typically, a catalog item is defined in a blueprint, which provides a complete specification of the resource to be provisioned and the process to initiate when the item is requested. It also defines the options that are available to a requester of the item, such as virtual machine specifications or lease duration, or any additional information that the requester is prompted to provide when submitting the request.

For example, Sean the service architect creates a blueprint in the Advanced Services Designer. While he is working on the blueprint, he can save it in the Advanced Services Designer in a draft state. When he is satisfied with his work he can publish it to the catalog as a catalog item. A tenant administrator or business group manager can perform similar steps in IaaS, and an application architect can perform similar steps in Application Services.

After the blueprint is published, Sean, or a tenant administrator responsible for managing the catalog, can then configure the catalog item, including specifying an icon and adding the item to a catalog service.

To make the catalog item available to users, a tenant administrator or business group manager must entitle the item to the users and groups who should have access to it.