You can use custom attributes in the vSphere Web Client to assign user-specific values for each object of the custom attribute type.
After you create the attributes, set the value for the attribute on each virtual machine or managed host, as appropriate. This value is stored with vCenter Server and not with the virtual machine or managed host. Use the new attribute to filter information about your virtual machines and managed hosts. If you no longer need the custom attribute, remove it. A custom attribute is always a string.
For example, suppose that you have a set of products and you want to sort them by sales representative. Create a custom attribute for the sales person's name, Name. Add the custom attribute, Name, column to one of the list views. Add the appropriate name to each product entry. Click the column title Name to sort alphabetically.
The custom attributes feature is available only when you are connected to a vCenter Server system.